IN THE AWARD WINNING ‘ALCHEMY’ COLLECTION CONNY GROENEWEGEN UTILIZED KNITS WITH CONTRASTING YARNS TO SHAPE EACH GARMENT INTO 3D VOLUMES.
IN HER FIRST COLLECTION FOR ELECTRIC CO, CALLED 01, SHE TAKES THE CONSTRUCTIVE POTENTIAL OF SOFT TECH KNITS ONTO THE NEXT LEVEL.
POLYESTER MONOFILAMENT BECOMES THE MAIN CONSTRUCTIVE AND TRANSFORMATIVE ELEMENT OBTAINING EVEN MORE OUTSPOKEN STRUCTURES AND VOLUMES.
IN THE 01 COLLECTION A 3D KNIT STRUCTURE MADE FROM POLYESTER MONOFILAMENTS BEHAVES LIKE AN EXOSKELETON ‘RECODING’ THE ARCHETYPICAL BOMBER
AND SWEATER SILHOUETTE TO FIT ELECTRIC CO’S VIGOROUS DYNAMICS, ENABLING BOLD SHAPES TO INTERACT WITH THE FEMININE CONTOUR.
DOP / edit: Hessel Waalewijn . Creative director: Ralph Vaessen . Music edit: Jason Coburn . Music: Mica Levi, Brian Eno & David Byrne . Model: Laura (Max Models)
Like a choreographer unravelling the essence of each gesture, the fibres and threads used reassemble the narrative to reach a point where the material starts to create a path that follows its own rules. A path travelling beyond guidance, storytelling and the cliché, supported by the chant of the digital knitting machine and the repetitive rhythm of classic hand sewing.
All our research traces back to the origins of methods. Revealing and reestablishing the sparkle of manufacturing before the fashionable took its’ toll. Shedding a new light on production, whilst searching for what is essential and ownable for organizations and brands. Taking away barriers, preparing your reinvigorated procedures for the next step, ready to interact with the world.
Our spatial machines, derived from the age-old artisanal practices of knitting and knotting reload public spaces with purpose and meaning. When put to work, our auto- nomous and self-supported structures create relationships with the spaces they are placed in and stimulate our creative potential, enabling us to actively reconnect with the new conditions for this environment.
A selection of works by Conny Groenewegen,
projects she participated in and interviews.