ELECTRIC CO – RE-couture by Conny Groenewegen

In the ELECTRIC CO designs, a plastic monofilament creates a rigid knitted structure that can support softer, woollen yarns. The constructed 3D element accentuates the upper body’s muscle contours and RE-codes the archetypal shapes of sweaters and bomber jackets to accommodate ELECTRIC CO’s vibrant dynamics

In 2015, Conny Groenewegen began the Fashion Machine project (FaMa). The resulting installation is a commentary on the fast fashion industry’s global scale and production mechanisms. It focuses on designing a set of repetitive actions that mimic the monotonous work in the fragmented production line of a notoriously problematic product of the fast-fashion industry: the polyester fleece sweater