Debut at September 29th 2016 at Hôtel d’Avaray, residence of the ambassador of the Kingdom of the Netherlands in Paris.

The collective of four individual labels, BYBROWN, Electric Co, Jessica Joyce and LoveLuha, takes its name from a whimsical persona that the designers have sculpted together, their muse, who allows them to showcase their individuality and strength. The designers aspire to touch the senses, spark the imagination and use their muse as a language to develop new dialogues with artists in photography, film, dance, graphic design and other fields. .

Event Photography: Team Peter Stigter . Show Production: Py Tswang Jin . Show Direction: Kim Vos | Bdifferent . Casting: Michelle den Hollander | Bdifferent . Hair: Siko van Berkel | Make-up: Mascha Meyer | House of Orange . Light Design: Stefan Prokop | Jurlights . Sound Design: Tamara van der Laarse | Sounds Like Tamara . Special Thanks to: RVO, Royal Netherlands Embassy in Paris and all volunteers . The collective is supported by the Netherlands Enterprise Agency through the Partners for International Business Programme, promoting Dutch fashion in France.